On the Road Again: Innovative Ways RV Resorts Can Attract More Guests in 2024

ways to attract rv guests in 2024

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RV resorts need to focus on marketing efforts now more than ever before. As competition increases, resorts need to differentiate themselves and make their value known to RVers. Additionally, the average RVer is getting younger, with more millennials and families taking up the activity [[2]](https://www.kampgrounds.com/blog/rv-camping-millennials/). This demographic shift requires a change in marketing strategy to attract and retain these new RVing generations.

The year 2024 will likely see the RV industry continue to expand. RV resorts that want to keep up with demand need to stay on top of the latest marketing trends. By utilizing cutting-edge strategies, RV resorts can promote their properties, reach new audiences, and deliver an excellent customer experience.

Digital Marketing

Digital marketing will continue to be essential for RV resorts in 2024. With more travelers researching and booking trips online, having a strong digital marketing strategy is a must. Some key digital marketing trends for RV resorts include:

Social Media Marketing

Social media provides a powerful platform for RV resorts to connect with current and potential guests. Resorts should focus on building their social media followers and engagement. Useful tactics include showcasing activities, amenities and events at the resort through photos/videos, running social media contests/giveaways, responding promptly to comments/questions, and utilizing targeted paid social media ads. Platforms like Instagram, Facebook and TikTok are ideal for RV resort marketing.

Email Marketing

Email newsletters, promotions and trip confirmations allow RV resorts to build relationships and maintain communication with guests. Segmenting email lists by guest interests and demographics enables customized messaging. Integrating email with property management systems helps track guest data and behaviors. While open and click-through rates are important, the focus should be on driving bookings.

Paid Search

Paid search ads on Google and other search engines help RV resorts get found by travelers searching relevant terms like “RV resorts near me”. Advanced paid search tactics include remarketing to past website visitors and flexible bidding strategies. Monitoring keywords, ad position, click-through rates and cost per acquisition are key performance indicators.

Retargeting Ads

Retargeting ads follow past website visitors around the web to remind them about the RV resort. For resorts, this could help re-engage visitors who didn’t complete a booking. Dynamic ads that showcase different resort amenities and offers can make retargeting more effective.

Video Marketing

Video continues to grow as an incredibly powerful marketing medium for RV resorts in 2024. Interactive videos, live streaming, and video testimonials will be at the forefront of video trends for resort marketing.

Interactive video allows viewers to actively engage with video content by clicking on elements within the video to access more information, participate in quizzes, explore additional video content, and more. This creates a more immersive and customized experience. Resorts can leverage interactive video to showcase amenities, provide virtual property tours, highlight local attractions, and enable guests to self-navigate dynamic content.

Live streaming via platforms like Facebook, YouTube, and Instagram provides a real-time connection between resorts and target audiences. Resorts can conduct live Q&As, behind-the-scenes tours, real-time activity broadcasts, and more. The live format builds engagement and visibility.

User-generated video testimonials and reviews are extremely influential. Potential guests find candid, authentic videos detailing first-hand experiences at the resort to be trustworthy. Resorts should encourage guests to film video reviews during their stays to organically promote the property on social media. Compiling and re-sharing authentic testimonials across marketing channels can provide tremendous value.

Video will continue to dominate marketing in 2024. Leveraging interactive, live, and user-generated video content can help resorts effectively highlight their unique value and appeal to target demographics. The visual medium brings properties to life in an engaging, dynamic format unmatched by other digital channels.

Mobile Marketing

Mobile marketing will continue to be essential for RV resorts in 2024 as more travelers rely on their smartphones for trip planning, navigation, and bookings. Resorts that optimize the mobile experience will have a leg up on the competition.

Mobile Apps

Developing a user-friendly resort app that allows for booking, check-in, finding amenities, participating in activities, and more can create convenience for guests. Apps integrate well with loyalty programs and allow for push notifications to enhance the guest experience.

Mobile Website Optimization

It’s crucial for resort sites to be designed in a mobile-friendly manner. This includes easy navigation menus, booking forms optimized for mobile, and minimizing page load speeds. Web content should be concise, images compressed, and pages lightweight.

Location-Based Marketing

Targeting ads and offers to RV travelers based on their location allows resorts to provide timely, relevant messaging. Geofencing around the property or push notifications when nearby can encourage stopovers. Bluetooth beacons onsite can deliver location-specific info.

Integrated Marketing

Integrated marketing will be essential for RV resorts in 2024 to provide a seamless and consistent experience across channels. This involves implementing an omnichannel approach with consistent branding, messaging, and imagery across platforms including social media, website, mobile apps, email, and in-person interactions.

The goal is to create a cohesive customer journey and brand experience. For example, targeted social media and online ads can attract potential customers, the website provides details and photos of the property and amenities, online bookings enable easy reservations, and on-site staff delivers personalized service.

Integrated marketing allows RV resorts to engage customers continuously across touchpoints with relevant and timely communications. Resorts can track engagement data and feedback to tailor future marketing content and promotions.

With data-driven insights, RV resorts can identify peak booking periods to boost promotions during slower seasons. By linking platforms like social media profiles and booking sites, integrated marketing makes it easy for potential guests to convert.

The key is ensuring a seamless transition for customers across channels to create a unified and consistent brand experience. Integrated marketing strengthens brand identity and loyalty while enabling targeted, personalized interactions that improve customer satisfaction.

Harnessing the Power of Social Media

Social media presents a major opportunity for RV resorts to reach new audiences and build stronger connections with existing customers. Platforms like Instagram, TikTok, and leveraging user-generated content will be essential marketing strategies in 2024.

Instagram

Instagram remains one of the top social platforms, especially for lifestyle brands and travel destinations. RV resorts should focus on capturing high-quality photos and videos that highlight experiences, amenities, and the natural beauty of their locations. Using Stories and Reels to take followers behind the scenes will create an authentic brand connection. Optimizing hashtags and geotags helps attract nearby travelers searching for destinations on Instagram.

TikTok

As TikTok continues its meteoric rise, RV resorts need an effective strategy for this platform in 2024. Fun, engaging, and inspirational short-form video content performs incredibly well. TikTok is ideal for showcasing activities, local attractions, holidays at the resort, and spotlighting enthusiastic guests. Duets, reaction videos, polls, and hashtags open up viral possibilities to reach new Gen Z and millennial audiences.

User-Generated Content

User-generated content from real guests carries tremendous authenticity and social proof. RV resorts should encourage happy campers to share photos, videos, reviews, and testimonials across their social channels. Reposting and featuring this content shows potential guests real experiences at the resort, while crediting the creators helps build relationships with brand advocates. Contests and hashtags making it fun and rewarding for people to generate and share content can become part of an overarching UGC strategy.

Personalization

One of the hottest marketing trends for RV resorts in 2024 will be leveraging personalization to create customized experiences for guests. With the rise of big data and advanced analytics, RV resorts can now build detailed customer profiles to understand preferences and behaviors. This allows resorts to tailor offerings, packages, promotions and communications for specific customer segments.

For example, resorts may create customized trip packages based on past booking and activity preferences for repeat guests. They may send special deals for the spa to customers who frequently book massages. Email and social media campaigns can be targeted to customers based on their interests and demographics.

Personalization allows resorts to provide relevant, timely recommendations and offers. By analyzing customer data and profiles, resorts can identify new services and amenities to meet emerging needs. Personalized promotions also have higher engagement and conversion rates compared to generic campaigns.

Overall, personalization will be critical for RV resorts to deliver personalized experiences, build loyalty and retain customers in 2024 and beyond. Resorts that leverage data and technology to customize interactions will have a competitive advantage.

Immersive Experiences

Consumer expectations are rapidly evolving when it comes to digital experiences. RV resorts that adopt immersive technologies like augmented reality (AR), virtual reality (VR), and gamification will have a competitive edge in 2024.

Augmented Reality

AR supplements the real world with digital elements like graphics, audio, and visual overlays. RV resorts can leverage AR on mobile apps to provide interactive maps, repair instructions, games, and educational content about the surrounding area. This creates an extra layer of engagement for guests during their stay.

Gamification

Turning experiences into games increases participation. An app that awards badges for checking into certain locations or completing resort activities would motivate guests to explore. Gamified health and wellness programs could also drive engagement at on-site amenities like pools, trails, and fitness centers.

Interactive Technology

Touchscreens, smart mirrors, virtual assistants, and other emerging tech create opportunities for self-service and personalized experiences. RV resorts could potentially enable self check-in at smart kiosks. Guests may also appreciate smart mirrors that showcase weather, news, directions, and resort info during their stay.

Immersive technology allows RV resorts to provide exceptional guest experiences both digitally and on-site. While some implementations may not be cost-effective yet, keeping an eye on innovations in this space will pay dividends in the future. RV resorts that actively pilot new tech will have a reputational edge with tech-savvy travelers.

Sustainability

Sustainability will be a major focus for RV resorts in 2024 as both operators and travelers become more eco-conscious. Resorts will implement more eco-friendly practices such as reducing water usage through low-flow showerheads and toilets, using energy efficient appliances and lighting, and installing solar panels. Many will also begin composting food waste and recycling programs.

Messaging around conservation will be incorporated into resort branding and marketing. Informational signage about protecting the local environment, preserving water, and properly disposing of waste may be displayed around the property. Some resorts may offer eco-tours or nature programs for visitors interested in sustaining the natural beauty surrounding the location.

In terms of infrastructure, there will be a shift toward green building materials and systems. New cottages or facilities built onsite will aim for LEED certification or utilize renewable materials. Landscaping will focus on drought-tolerant native plants. Charging stations for electric vehicles could be installed. Upgrading to smart thermostats and irrigation controllers will help manage resources more efficiently.

Overall, sustainability will be a high priority as RV resorts aim to reduce their environmental impact while communicating shared values with their customers. The resorts able to successfully implement eco-friendly practices and conservation messaging will be poised for success in 2024.

Putting it all together

As we’ve seen, RV resort marketing is rapidly evolving with several key trends that will shape the industry in 2024. Video, mobile, and social media marketing will continue growing in importance for resorts looking to connect with RV travelers digitally. At the same time, integrated marketing and personalization will be crucial for providing seamless, tailored experiences.

Immersive, interactive technologies like AR and VR will transform resort entertainment and amenities. Sustainability initiatives around energy, water, and waste will also be a priority to meet guest demands.

In summary, the hottest 2024 marketing trends for RV resorts center around digital transformation, personalization, immersive experiences, and sustainability. Resorts that innovate and lean into these trends will be well-positioned for success.

The importance of innovation cannot be understated. RV travelers have high expectations and endless options today. Resorts must implement creative marketing and continually elevate the guest experience to stay competitive. Complacency is the enemy in this fast-changing landscape.

The future outlook for RV resort marketing is bright, but requires vision, agility and customer-centricity. Resorts willing to evolve alongside emerging technologies and traveler needs will thrive in 2024 and beyond. The potential rewards will be loyal guests, amplified brand reach, and sustainable growth for resorts at the forefront of these marketing innovations.

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