How to optimize your LinkedIn posts with engaging post structure and tailored content

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In the hospitality business, you know the importance of having a social media presence. LinkedIn may not be the most glamorous platform, but it can be incredibly valuable for expanding your network and growing your business. However, simply posting on LinkedIn isn’t enough. You need to use the proper hashtags and post structure to make sure your content gets seen by the right people and makes the best possible impression.

Proper Use of Hashtags

First things first – do not use Instagram or Twitter hashtags on LinkedIn. Hashtags like #instagood or #tbt may have taken off on other platforms, but they have no place on LinkedIn. Not only do they look unprofessional, but they also have no relevance to LinkedIn’s audience. Instead, use hashtags that are specific to your industry or topic. For example, if you’re a small business owner writing about marketing, you might use hashtags like #smallbusinessmarketing or #digitalmarketingtips.

Another important tip is to not overdo it with hashtags. While it may be tempting to include as many hashtags as possible in your post to try to reach a wide audience, it’s more likely to have the opposite effect. Using too many hashtags can make your post look spammy and decrease your credibility. Instead, limit yourself to a few relevant hashtags that accurately describe your content. This will make it easier for people to find your post and engage with it.

Choosing the right visuals

When it comes to visual content, LinkedIn is a little different from other platforms. While photos are still important, it’s best to avoid using excessive text in your images. Remember, LinkedIn is a professional platform and your posts should reflect that. Instead of putting paragraphs of text on an image, use a catchy headline or a few bullet points to summarize your main message. This will make your content more visually appealing and easier for people to digest.

Cross Posting from other platforms

Finally, remember to avoid cross-posting non-LinkedIn content from other social platforms. While it may seem like a time-saver, it can be a turn-off for your LinkedIn audience. Your LinkedIn content should be tailored specifically for that platform and its audience. Take the time to create unique content that provides value and insight to your connections. This will help you build credibility and establish yourself as an expert in your field.

Putting it all together

By following these tips, you can ensure that your LinkedIn posts are high-quality, engaging, and professional. Remember to use industry-specific hashtags, limit the number of hashtags you use, avoid using excessive text in photos, and create unique content specifically for LinkedIn. With a little effort, you can take your LinkedIn presence to the next level and grow your business in the process.

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