News, marketing advice, and articles written by our team — for restaurants, RV resorts, and the businesses that run them.
An RV Resort owner is looking at last weekend’s numbers and trying to explain them. The Fourth of July should have been a full house. It wasn’t. The obvious answers get reached for first: the weather, the economy, gas prices, or the resort down the road that cut rates. Some of it may be partly […]
A Bad Review Can Be an Opportunity, Not Just a Problem Most businesses do one of two things with a negative review. They ignore it, or they answer it defensively. There is a third approach, one that works in the business’s favor, and it matters more than the review itself. The good news is that […]
Launching a New Menu Item Takes More Than a Social Media Post A new menu item gives a restaurant something fresh to talk about. That is a good thing. New products create energy. They give regular customers something different to try. They give the team a reason to create content, update signage, and bring attention […]
Why Most RV Marketing Agencies Focus on Occupancy — Not Asset Value In RV park marketing and RV resort marketing, most agencies focus on one primary metric: occupancy. How full are you?Did bookings increase?Are weekends sold out? Those questions matter. But they are operational questions — not asset-level questions. And that distinction is where many […]
Why internal marketing efforts struggle and when it makes sense to bring in experienced support. As a business owner or operator, wearing multiple hats often feels unavoidable. Marketing is one of the areas many teams attempt to handle internally, especially with the abundance of tools, platforms, and how-to content available today. On the surface, DIY […]
Restaurant marketing is entering a new chapter in 2026. AI tools are accelerating, customer expectations are shifting, and the brands that rise above the noise are the ones that stay authentic while adapting to smarter technology.
At PowerVue Marketing, we’re often asked whether advertising or social media can turn around poor reviews. The truth is simple: marketing can only amplify the experience guests already have. If Campers see comments about broken hookups cracked pads, slow Wi-Fi, or a neglected pool, no campaign or rate will convince them otherwise. Real growth begins […]
PowerVue Marketing is proud to celebrate a client milestone: Downtown House of Pizza in Fort Myers marks its 20th anniversary this September. A client since 2017, the quick-service pizzeria engaged PowerVue Marketing for a full rebrand, website redesign, and integrated digital advertising that helped shift perception from a late-night stop to a true downtown staple. […]
Why Keyword Stuffing Is Still Around—And Still the Wrong Approach Recently, a potential client shared a keyword and Google Ads “strategy” they believed would unlock stronger lead generation and higher search engine ranking. It came in the form of a Word document—pages of low-volume keyword phrases, categorized and ready to be deployed across every inch […]
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